This session is targeted to senior executives and management of investment promotion agencies and will address a range of issues that are critical to the success of an IPA, including:
- Integrating marketing effectively with investment attraction and the IPA’s other activities.
- Developing and leveraging a location brand.
- Positioning the location through persuasive “story-telling”.
- The effectiveness of different marketing channels and creating the optimal marketing mix.
- Using social media to achieve maximum impact.
- Raising awareness of the location through public relations and communications.
- Employing the latest digital marketing tools and techniques to drive results.